highlights – summer design week
34 Rey Atelier
Saba Gedda, co-founder, Ray Atelier.
What are you doing at Ray Atelier?
“We are a design agency that works with
concepts and production from flat to
spatial form. We also do pop-ups, displays,
installations and set designs.
We are a full-production creative
agency building brands images with focus
on installations. With emphasis on the
physical meeting between the brand and
the client, we create personal, head-turning
and memorable experiences. Everything
from store interior and window display to
pop-ups and fair installations.”
Tell us about a fun project you’ve done?
“We were commissioned to present
Tiger of Sweden’s SS19 collection in their
showroom in Stockholm. We developed
the environment and props. We did,
among other things, sculptures with fake
materials. Marbling instead of real marble
and pillars of draped velvet with a foot of
foam rubber. It was a mix with soft and
hard, light and heavy, fake and genuine. The
sculptures, pillars and oversized body parts,
were shown in seventeen window stores
What’s not to miss in the district?
“There are so many small, lovely and inspiring
shops. We like the pizza at Omnipollos
Hat or a dinner at Woodstockholm. It is
always fun to check out our neighbors at
Record Mania or finger on the fine jewelry at
Cornelia Webb. Don’t miss when the JR Work
Shop runs their workshops. Craftsmanship
is what we are passionate about!”.
Where: Östgötagatan 2