stockholm furniture & l ight fair – feb 4–8, 2020
Digital explorers Wang &
Söderström create set design
GREENHOUSE IS an international platform
for up-and-coming designers, such as once
upon a time Front, GamFratesi and Form Us
With Love. This year’s Greenhouse jury has
selected 37 independent designers and 30
design schools to participate in the area which
will be specially designed by the acclaimed
Copenhagen-based design duo Wang &
– We are a little hard to pin down, admits
Anny Wang. We’re trained architects, but
we work just as much in the digital world.
Traditionally, these have been seen as polar
opposites: one real, the other pretend. But
we don’t see that division. We approach both
with the same level of pragmatism.
At the fair, this cross-pollination will
manifest itself in a 120 meter long and 3
meter tall enclosure, a combination of digital
screens and large-format images.
– The idea is to project digital renderings
of natural objects, moving sequences that
emphasize wildness and growth. We want
it to feel unreal, yet real. Not fully defined.
Just like the designers exhibiting in the
Greenhouse skiss // Wang & Söderström.